PROJECT MANAGEMENT, PROGRAMMING & CONTENT DEVELOPMENT [2019 - Present]

TRAVELERS GROUP - CMO & CEO; CX/Agile Transformation Trip to London/Amsterdam for Leadership Team

MEDIALINK – Marketing Business Operations & Client Projects/Office of the Chief Brand Officer

Worked with CBO to manage staffing and profitability of $8mm client portfolio

Walgreens Boots Alliance – CHRO/Transformation Trip in Chicago

Advertising Hall of Fame Induction Ceremony Creative Assets

Launch of Client Branded Venue and Programming at Cannes Lions Festival 2019

Unilever Executive Leadership Team Journey @CES 2020

Early COVID-19 Communication Strategy (2020)

CONSUMER ELECTRONICS SHOW (CES) – 2021 C-Suite Panel Speakers: Content development, Recruiting and Producing

GENERAL MOTORS – Launch of new products and branding at Virtual CES 2021 thru curated panel sessions and content for CES sponsored microsite

OAAA/OOH DEI Launch – Produced DEI launch video for Out-of-Home media trade organization

CHICAGO DRAMATIST Live Zoom Producer – Mexico City/Chicago

LOYOLA UNIVERSITY - Stritch School of Medicine, Dept. of Hepatology & Dahari Labs

• Developing Web Content & External Audience Strategy

• Published journal 3rd author (Mathematical Modeling & Viral Kinetics)

GLOBAL AGENCY EXPERIENCE [2003 - 2018]

Publicis Groupe, Chicago, IL

Jan 2016 - May 2018

Third largest global communications group based in Paris. Member of Global Strategy & Growth Team focused on scaling agency initiatives, targeting organic growth opportunities, and building competitive advantage for top 30 global clients.

Senior Associate, Strategy & Growth Team

Strategic Agency and Client Impact Efforts:

·   Managed World Economic Forum partnership and knowledge tool |Competitive analysis of agency holding company innovation capabilities | Global Client Innovation survey, compilation & analysis | Co-developed AbbVie Client/Agency Team Building workshop | Developed & Launched monthly digital content for GLC | CES Vegas (2017) Global Client Lead partnership seminar |

·   Planned and Executed Global Client Lead Training Seminars (NYC, Boston) and Global Finance Lead Summit (NYC).

·   Chicago Ideas Week (2016) logistics and coordination with CIW committee for CIW Co-Chair, including soliciting, leveraging and connecting key media contacts on behalf of Starcom.

Strategy & Growth Team Special Projects:

Client Technology Innovation and Startup Tours (Israel, May 2017 | China May 2018)

·   Explore financial and insurance startups for potential opportunity to partner, invest or acquire

·   ISRAEL: 23 1:1 startup meetings and immersion technology sessions; CHINA: “Big 3” Baidu, Alibaba, Tencent.

China Project - 6-Week Special project onsite in China (2016) Beijing, Shanghai and Hong Kong.

·   Identify multi-brand breakthrough case studies, key categorical blind spots and challenges in China market, promote newly-formed Strategy & Growth Team to key China senior leaders; and breakdown agency silos.

Change Management Team for “sun-setting” of the SMG CEO and brand (2016)

·   Led executive communications and logistics for outgoing CEO after restructure and executive elevations.

·   Managed/Transitioned intra-agency brand financial and vendor obligations with significant cost savings.

Starcom MediaVest Group, Chicago, IL 

March 2008 - December 2015

Full-service media agency network globally recognized for award-winning work, innovative practices and partnerships. Recruited to manage the global organization C-Suite directives resulting in two escalating positions over 8 years.

Chief of Staff for Global CEO

Executive Operations & Project Mgmt.

·   Planning, Onsite Management & Troubleshooting of public, client and partnership facing events including CES Las Vegas, Superbowl XLVIII, Cannes Lions Festival, TED and CIW. Negotiated vendor contracts.

·   Partnered with agency finance teams to drive multi-agency Travel & Expense policy harmonization, culminating in executive summaries and agency presentations, 80% of recommendations adopted as best practice.

·   C-Suite confidant for highly sensitive projects and issues at the holding company and agency levels. Navigated challenging conversations and relationships with a reputation for discretion and successful resolutions.

·   Managed relationships with C-suite client and strategic partners (incl. key relationships at Twitter, Facebook, Google, Walmart, Coca-Cola, Microsoft and Proctor & Gamble).

Leo Burnett Worldwide, Chicago, IL

Dec 2003 - Mar 2008

Team tasked to build creative culture & elevate the agency profile through internal communications, press & awards.

Public Relations Associate, reported directly to Global Chief Communications Officer

DESIGN & COMMUNICATION EXPERIENCE [1991 - 2003]

University Publishing Projects, Tel Aviv, Israel

2001- 2003

·   Website Creative Manager responsible for developing online presence for selling and hosting digital content.

·   Editor and Content Developer for educational materials. Published Ready! Set! Projects!

Magen Elementary School, Tel Aviv, Israel  

1999 - 2003

• Co-developed education programs (Advanced English, Tolerance/Democracy and Art, and History).

• Co-developed/Led teacher training workshops for Israeli Arab sector: Immersive Language Environments, Art & EFL.

Morningstar, Chicago, IL

1991 - 1999

·   Creative Project Manager (1997-1999) – Managing team of designers and writers for B2C and B2B materials.

·   Three escalating positions over 6 years: Design Internship Director, Sr. Marketing Designer, Jr. Product Designer

SERVICE SABBATICAL
[2018]

All Hands & Hearts, Morelos, Mexico

Global relief organization dedicated to effectively and efficiently addresses the immediate and long-term needs of communities impacted by natural disasters through their Smart Response Strategy

Site Coordinator, Team Leader, Construction Volunteer, Impact Donor

Earthquake Recovery Project rebuilding Narciso Mendoza Elementary School.